same tools different use

> observe conditions -
People who have many active connections have them due to an inclination to meet others and, more importantly, an approach to do so. The approach is unique to each individual and develops over a series of interactions with others. It evolves in accordance to one's self-perception (and presentation) and response to the surrounding social conditions. Over a duration in which an individual is actively presenting herself and engaging with others, she develops a style of interaction that is particular to her. The "style" emerges as a unique method that belongs to the individual; this style, like the individual, may be undergoing continuous evolution.

> projective observation -
Users use and configure the same net-based communication tools in different ways, cultivating their own personal styles in presenting themselves and interacting with others, leading to their assuming qualitatively various positions and social relations.